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What
is B2C E-Commerce?
B2C
(Business-to-Consumer) is basically a concept of online marketing
and distributing of products and services over the Internet. It is a
natural progression for many retailers or marketer who sells
directly to the consumer. The general idea is, if you could reach
more customers, service them better, make more sales while spending
less to do it, that would the formula of success for implementing a
B2C e-commerce infrastructure.
For
the consumer, it is relatively easy to appreciate the importance of
e-commerce. Why waste time fighting the very real crowds in
supermarkets, when, from the comfort of home, one can shop on-line
at any time in virtual Internet shopping malls, and have the goods
delivered home directly.
Who
should use B2C E-Commerce?
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Manufacturers
- to sell and to retail the business buyers
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Distributors
- to take orders from the merchants they supply
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Publisher
- to sell subscriptions and books
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Direct
Sales Firms - as another channel to reach the
buyers
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Entertainment
Firms
- to promote new products and sell copies
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Information
Provider - to take payment for downloaded
materials
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Specialty
Retailers - Niche marketers of products ranging
from candles, coffees, specialty foods, books use it to broaden
their customer reach.
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Insurance
Firms - On-line rate quotes and premium payments
have made it easier for this industry to attract and retain
customers. In fact, virtually any business that can deliver its
products or provide its services outside its doors is a
potential user.
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